The tendency of the content to speak will affect the user's willingness to ws number list interact. For example, most users throw away the news on Weibo after reading it; however, under the topic of Douban, they frequently follow the news, actively build buildings, and gradually ws number list develop emotional identification with the platform. This differentiation is also reflected in the data of Douyin and
Kuaishou. As shown in the figure below, Kuaishou users have a higher ws number list degree of interaction. A video with 100,000 likes has nearly 10,000 ws number list comments on Kuaishou, ws number list while Douyin has about 3,400. In this genetically determined interaction habit, the platform will further guide and strengthen it. For example, in terms of viewing rhythm,
Douyin has always been a full immersive entertainment one after another, ws number list emphasizing continuous feeding. And Kuaishou, whether it is the gap between the two content switching in the early days, you need to look at the comment area first, or the current short video ws number list barrage mode, they are all guiding users to interact more.
