Are recognized automatically without having to make an assumption in advance. These assumptions are developed during the analysis process called kdd knowledge discovery in database.Data mining is only part of the kdd process and only describes the actual processing step. What is knowledge discovery in databases knowledge discovery in databases kdd is the process of automatically extracting knowledge from databases that is valid previously unknown and potentially useful. The goal of kdd is to to generate useful knowledge from the huge amount of data available. Data mining is the application of special algorithms that determine relationships and patterns from the data. Important no useful knowledge can be generated solely from data mining itself. Valid patterns and statements can only be made with all the other sub steps of the process.
Procedure in the kdd process data selection data pre whatsapp mobile number list processing data transformation data mining interpretation possible uses identification of target customers increase in sales efficiency exploitation of cross and up selling potential good to know database marketing is directly related to data mining in marketing. In some cases the terms are also used synonymously. When database marketing was developed in the s the analytics that are now more advanced under data mining were attributed to database marketing. Nowadays however database marketing is considered as a marketing tool related to the application and implementation of the knowledge gained through data mining.
Conclusion on the one hand with the ever growing amount of data finding the desired information meaningfully compressing data and using it for decision making purposes is becoming an ever increasing problem. On the other hand the growing amount of data can also be seen as an opportunity if the knowledge contained in the data can be determined and made usable. Analysis processes such as data mining and knowledge discovery in databases make this possible. You might also be interested in data supported lead generation that's how it works data mining methods use web mining to salvage valuable data from the internet recognizing cross and upselling potential thanks to smart data analyzes time saving success.