Since the concept of user growth has become bulk sms service popular, many people have been interpreting how to do growth from various angles, but those who are really engaged in growth know that the so-called growth is to follow the user's thinking, use data analysis, optimization and iterative growth methods; this The way may be The author dare bulk sms service not say how proficient in growth, after all, there are people outside, but when I am engaged in operation work, I have a clear feeling that operation is really important for growth, and in the process of operation, growth is also used. thinking. From this point of view, operation and growth are not in conflict, on the contrary, they can be in the same line; growth is a kind of thinking, and operation is the way to implement growth thinking.
So, what should be done from the operational bulk sms service level to promote user growth? The core method is to apply operational thinking. The author will talk about it based on his own experience. 1. What is operational thinking? Before talking about operational thinking to guide growth, it is necessary to sort out what operational thinking is. The so-called bulk sms service operational thinking is to build an effective path between the existing product and the set goal, and this path will involve many details. We need to optimize, iterate and even redesign according to the situation in the execution process to ensure the goal. achieved. In fact, the definitional interpretation is very obscure and difficult to understand. I like an answer on Zhihu, which may help you understand better:
If a team wants to make money, the team bulk sms service manager will recruit personnel, form a team, control costs, and sell viewing tickets. It seems that it is more in line with the needs of the market and users (some people are willing to watch the team play), and it is necessary to optimize the "product" structure (stars, team names, salary caps, etc.) according to the actual situation. In addition, it is very important to play the ball well, and the head bulk sms service coach plays the role of making the team play well, which is equivalent to the role of operation, focusing on all the details of the team's training, tactics, lineup, etc. Victory time and time again, the ultimate goal is the championship (product realization), so you need to pay attention to each game and the entire schedule.
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