When you run a Google search, you may see ads for directory sites in your results. This is especially true if the search term is related to expensive, large-scale services such as schools and nursing homes (also known as nursing homes). Directory sites are attractive because people usually thoroughly research and compare these services before making a purchase. As an advertiser, you may see this as a problem. After all, how does an ad for a single facility compete with an ad for a directory listing hundreds of facilities? But I argue that this situation offers an opportunity. Searches that impress directory ads can also take advantage of what those directory sites can't provide. This article details common directory sites and how to make your ads stand out in the field of directory advertising.
What is a Web Directory Site? Simply put, a web directory site provides an online list of websites. A directory may be general in scope or limited to a particular subject, discipline, or type of service. advertisement Continue reading below For example, here is a screenshot of a private school directory site: School directory site This directory photo color correction services site lists private schools that you can search by location and other parameters. There is also additional content such as blogs and "private school guides". This additional content helps with SEO and keeps your site users longer. It also provides additional advertising opportunities. For example, when you visit a blog, you'll see multiple display ads (circled). School Directory Sites-Advertising Onsite advertising is just one way directory sites can generate revenue. Others charge the facility to list the site.
Other directories do both. advertisement Continue reading below A closer look at some of these directories reveals that some directories provide useful information and are well managed. Others are not so much. Part of the reason for this large variation in quality is that web directories were a common way to build SEO backlinks. This has less incentives in recent years due to changes in Google's algorithms. However, it has led to some spamming. On some parts of the web, directory sites are still touted as an "easy" way to generate revenue, which can also reduce the quality of your site. This different level of quality can be beneficial when trying to compete with directory advertising.