This place has become the carrier and gathering place of company culture whatsapp Database and many product brands, similar to the brand signing and cooperation model of Uniqlo. Therefore, the styles and grades of gifts are uneven, so we have to think about how to package the carrier to avoid conflicts with the main brand, and in turn help to shape the brand image. In addition, how to manage all brands and clearly distinguish the hierarchical relationship has become one of the problems we need whatsapp Database to think about and solve. In order to enhance the atmosphere, increase the visitor's stay time and improve the store's grade, coffee elements are specially added, and Italian illy coffee is selected. illy coffee is blended with selected Arabica coffee beans to create a unique and mellow flavor, and is sold in individual packages to hotels, restaurants, homes and offices.
Divergence At the beginning, Aben and I diverged thinking on the whiteboard in the conference room with the main line of relieving work pressure, and then sorted out and summarized, clarifying the priorities, and deriving the elements that affect emotions: communication and color. This later became whatsapp Database our slogan: communicate + color = relax. Then I pulled over the trendy men and women in the group, and listened to everyone's opinions on what are the most relaxing scenes and elements. Everyone has screenshots of pictures, and talks without pictures. In Italy, it is the first brand used in restaurants, restaurants and bars and other industries. The founder, Mr. illy, is the creator of the world's first whatsapp Database espresso automatic coffee machine, illetta. This is one of the brand resources we can use. How to make good use of this brand to create value for the new image is also a problem we have to think about.
Brand association Sort the senses triggered during the experience, from vision, smell, hearing, touch, taste to fuzzy perception of the body, associate the best experience behaviors in each sense, add a little whatsapp Database creativity to them, and pursue the best relaxation combination. Lenovo Experience 4. Name Here are all the names we had in mind at the time: names we think of Among them, image stands out as the final solution. There are many sea, women, food, Currency, private space, pastoral, music, etc. everyone's screenshots 3. Do an experience association Brand association is the connection between information nodes and brand nodes in memory, including the meaning whatsapp Database of the brand in the minds of consumers. This memory network node can represent a brand, a product or an attribute, and connecting any two nodes becomes the brand association in the minds of consumers.