Emotional words can have a positive effect I have highlighted Power Words as negative, but when it comes to creating and showing emotions in the Meta Title, it can have a positive effect. In the study, it was found that a Meta Title with positive or negative words had a . higher CTR than neutral text. So just give it a try the next time you write a blog post or have a landing page that you're struggling to rank higher on Google. Example of neutral text SEO tips you shouldn't hear from your SEO consultant Example of text that is positive SEO tips from SEO consultants that will make you laugh . The search phrase in the URL can give higher CTR.
Today we dare say with certainty that you should use the keyword in your URL but not because Google's algorithm cares that much anymore. This was most recently confirmed in when John Mueller at Google said that you shouldn't focus