Market Research Methods The German Marketing Institute uses all classic and modern survey methods in order to obtain the required information in a . These include: Online surveys Telephone surveys Written or postal surveys Individual or face-to-face surveys Group discussions In-depth interviews Depending on the purpose of the study and the accessibility of the target group, we will work with you to determine the appropriate survey method. Please Click Here to Receive Marketing and Activate This Content Online Surveys in Market Research Due to the widespread use of the internet.
Online surveys are now the most commonly Philippines WhatsApp Number List conducted form of survey in market research. Compared to other forms of surveys, online surveys are most important in that this form of contact offers options for integrating pictures, music or video into the questionnaire while interacting with the tester's responses. In addition, the anonymous nature of the survey means that respondents can be expected to answer truthfully. Online surveys are the right way to go if you can reach your target group with ease.
Telephone Surveys in Market Research The advantage of telephone surveys is that it takes the least amount of time compared to other forms of surveys. Additionally, telephone interviews are much less costly than face-to-face surveys. For hard-to-reach target groups, high levels of utilization can be achieved through personal telephone contact. This survey format is especially suitable for target groups that are not easily accessible online. Written surveys in market research The main advantages of written surveys are their low cost, for example.