The most difficult part of the interactive ecological platform built by "content fission" is the construction of the ecological jungle, which tests the fax number database integration ability of industry resources and the control of product quality. It is necessary to use the resource value chain to create the usefulness of the platform. In terms of performance and efficiency, the maintenance of the first batch of seed customers is the key. In 2018, one-third of the time has passed, and short videos have experienced a fierce battle for the market, which has changed the sky.
Earlier, Douyin competed for users from Kuaishou's stock market, and successfully crushed Kuaishou, quickly winning the top spot in the short video fax number database of pan-entertainment information, and winning the attention of the whole people; then, Zhang Yiming and Ma Huateng's war of words broke out, saying " Weishi imitates Douyin", the Tencent camp once again supported Weishi and acquired Pear Video to fight the headlines.
The capital-heavy pan-information short video market has stabilized, but the drawbacks after operating for a period of time are also very obvious, even fax number database attracting government supervision forces to intervene, and there are voices of vertical development in the industry. Veteran short video companies represented by Meipai and Station B are actively thinking about the transformation of the "small but beautiful" interest branch. In April, Dongdi, which focuses on music short videos, released version 3.0, bringing new ways to play in the short video vertical field.