How effectively do they explain their ideas to you? Creating Enterprise Virtual Assistants That Truly Engage by Alex Toledo, Senior Director of Interactive Development: Get ready to change the way you interact with your customers. Chatbots can delight your customers, but first you need to break down the barriers within your organization. Maximizing Content Impact in an Omni-Platform World by Alison Walden, CTO of Experience: Struggling to meet content demands in an omni-platform world? Start with structured content and let
MarTech generate the content you really need. Unleashing AI on Customer Data by Scott Petry, VP of Technology: Let a machine get to know your customers. Drive business results by filtering and assembling customer data with AI. We will close the presentation jewelry retouching service with a presentation from Doc Searls, When the customer becomes the first party – a whole new meaning to “proprietary data”. Increasingly, customers in all markets have the upper hand, and businesses must agree to their terms rather than the other way around. Doc, co-author of the
Cluetrain Manifesto and author of The Intention Economy: When Customers Take Charge , will discuss how improving customer independence and power can actually improve marketing in the process. May 11: Experience Track Customer experience is marketing. And that track is about delivering remarkable experiences across the kaleidoscope of digital touchpoints that marketing now manages. Leading analysts, consultants and brand specialists will discuss personalization, technology-enabled customer experience frameworks, the