How do you translate theory into real action The S principle will help us with this . company newsletter Shortening the distance Switching to you in e mail communication is nothing more than shortening the distance between the sender and the recipient. But why is it so important When receiving personal information such as an e mail address name or telephone number we must remember that the person on the other side introduces us to a very intimate part of life. Addressing each other as Mr. Ms. creates an invisible wall. And this one effectively protects access to the private sphere closing the way for us to create any kind of relationship especially a friendly one. In order to shorten the distance we should first of all extend the collected data to include the addressee's name.
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