You want to keep them on your site and you don't want them to go to sections that will prevent them from getting back to their task (purchasing your product or service). This step of the content audit process should be a constant work in progress. You can never be done listening to your users, and you can never rest. 4. Titles and descriptions At this point, you have redone your keywords as part of the SEO audit process.
After determining which keywords make the best sense to target on which pages, it's time to do your on-site SEO audit. So let's talk titles and metas. In the SEO technical audit piece, I referenced a tool called Screaming Frog. If you're using it to crawl your site, you'll be fax number list able to display all titles and descriptions (among other things), organize them by length, and view them all in a list. This gives you a quick and easy way to check your entire site's titles and descriptions at once (for most size sites) and
determine which are too long or too short and which don't read all simply not correctly or do not attract attention. But how do you know which titles and descriptions are problematic and how to address them? Let's look at each individually: title tag The title tag is the most important element of your page from a direct and indirect SEO point of view. It's a heavily weighted page element because it's usually what appears as the title of a search result, making it the most visible element from a search engine perspective